Resume

Work Experience

Fractional Chief Digital Officer (formerly GTM Advisor)

Partnering with skincare startup founder to shape digital vision, go-to-market priorities, and commerce foundation supporting early-stage growth:

• Led redesign of the Shopify site, expanding content and commerce capabilities and improving UX, driving +294% organic traffic and strong engagement

• Scaled acquisition and lifecycle channels, mentoring the social team and delivering +374% Instagram growth, +900% engagement, and +272% email opt-ins

Executive Director, North America Digital Product & Experience

Led digital product strategy and and product lifecycle management across 28 sites and 19 brand portfolio representing 60% of global brand.com revenue, elevating end-to-end user experience and business performance:

• Delivered 6.6% total revenue growth in North America and launched 2 new brands post-acquisition to scale DTC (Tom Ford Beauty, Balmain Beauty)

• Re-platformed checkout and improved post-purchase journeys, reducing WISMO/payment/promo contacts and driving $3.1M in cost savings

• Cut L1/L2 incidents by 50%, reduced site defects by 77%, and elevated site performance to “fast” on Core Web Vitals to deliver a step-change in reliability, speed and conversion

• Established a VOC insights framework that sharpened prioritization and cross-team alignment, driving record satisfaction across top 7 brands (85 Net Promoter Score and 9.3 Customer Satisfaction)

• Drove 45% subscription growth for Aveda, contributing to a 14% lift in total brand sales, and launched 3 brands on Amazon and Tiktok, generating $35M in six months

May 2025

August 2022

July 2015

Executive Director, Global eCommerce Product Delivery & Operations

Led two global product portfolios (200+ members across product, engineering, QA, and program) delivering eCommerce and digital experiences across 300+ sites in 75 markets, driving 220% online sales growth:

• Scaled brand.com revenue from $375M to $1.2B; launching commerce sites in 45 markets and marketing sites in 30; owned the global digital roadmap and aligned cross-functional partners across regions

• Modernized ELC’s internally built commerce platform, rolled out strategic capabilities including payments (Ingenico, Adyen, PayPal, Apple Pay, Stripe), privacy (OneTrust), analytics (Tealium), AI chat and virtual try-on, live commerce, social login, and omni services

• Devised and implemented a delivery framework that reduced launch cycles from 12 to 4 months, introduced DevOps practices, and enabled CI/CD and test automation eliminating holiday code freezes

• Managed a $19M annual budget and digital product P&L, applying data-informed prioritization to allocate investments towards growth, innovation and measurable customer outcomes

July 2010

Executive Director, Global Digital Product & Platform Development

Served as the founding product manager and built Estee Lauder’s first digital product organization, launching an in-house, API driven commerce platform powering 100+ sites across 10 brands and 26 markets, and accelerating launch velocity from 3 to 20 sites/year:

• Developed a scalable capability set including localization, multi-language/multi-currency, payments, search, promotions, subscriptions, loyalty, plus a lightweight marketing-sites framework enabling rapid market entry with a seamless path to full commerce

• Introduced foundational tools and systems including Offer Manager (centralized promotions and GWP), a Drupal-based CMS with reusable components and role-based controls, and global rollout playbooks that standardized delivery and improved consistency across markets

October 2007

Director, International Online

• Enabled international eCommerce expansion by establishing operations and launching sites across UK, France, Korea, Japan and China

Additional Experience

Education

New York University

Bachelor of Fine Arts, Film & Television

Fashion Institute of Technology

Relevant courses in Cosmetics and Fragrance Marketing & Management

Project Management Professional

Project Management Institute

Certification

Recommendations

Mara Thorsrud

Director, UX & PRODUCT Design

I had the privilege of working under Evelyn's leadership, and I can honestly say she set the gold standard for what a great product executive should be. Evelyn is not only deeply strategic and results-oriented, but also relentlessly data-driven, a rare combination that consistently drives meaningful impact. Her expertise in business and product is unmatched, with an intuitive grasp of both consumer needs and market dynamics combined with a keen understanding of leadership goals and objectives.

What truly sets her apart, though, is her ability to lead with both vision and heart. As a mentor, she was generous with her time, candid with feedback, and always invested in my growth. She created an environment where high standards and laughter could coexist, which made every challenge feel like an opportunity.

Any team would be lucky to have Evelyn at the helm. I would work for her again in a heartbeat.

Evelyn was a great partner when we worked together at Estée Lauder Companies. She led digital product for the North America division, which comprised of 20+ brands, each with their own website. Evelyn has a strong background in strategy, digital products, omni-channel customer experiences, people leadership, data driven decisioning, and innovation. She was a strong partner that firmly believed in cross-team prioritization and collaboration, delivering outcomes, using experimentation and data to make iterative improvements, and planning for the future.

Kristin Sharma

Director, Product Management

Jonathan Jose

VP Global Online Production

I had the privilege of working with Evelyn Kim for nearly 20 years at Estée Lauder Companies Online, where she served as Executive Director, Digital Technology and Experience, reporting to me in my role as Vice President, Global Online Production. Evelyn was instrumental in building and scaling our global digital commerce platform and leading transformative initiatives across the organization.

Evelyn combines sharp technical acumen with a calm, clear leadership style that inspires trust and enables teams to deliver at scale. She is collaborative, strategic, and deeply customer-focused—an exceptional digital leader who has made a lasting impact on ELC and the broader industry.

In summary, Evelyn Kim is one of the most capable and visionary digital leaders I have had the privilege to work with. She would be an extraordinary asset to any organization seeking transformative leadership in digital commerce, customer experience, and product innovation. I recommend her without reservation.